# Singular – end-to-end attribution and analytics platform

> Singular is a next-generation marketing analytics and attribution platform designed to power faster growth through smarter ROI insights. We unify attribution, cost aggregation, fraud prevention, ad monetization, and cross-platform analytics into one source of truth—enabling marketing teams to optimize performance, reduce manual work, and scale efficiently.

Used by leading mobile-first and enterprise brands, Singular provides actionable insights with automated data pipelines, privacy-ready SKAN reporting, and the industry’s top fraud protection.

> Explore solutions for marketing analytics, cost aggregation, ETL, mobile attribution, fraud prevention, and ad monetization. Access customer success stories, technical documentation, educational content on MMPs, SKAN, and deep linking, and thought leadership via the Singular Blog. The platform is trusted by growth teams to save time, align internal stakeholders, and drive high-performance user acquisition


## Pages

- [Research and Reports](/index.htm
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- [Singular Blog: Insights on Attribution, Growth, and Analytics](/index.htm
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- [Quarterly Report 2026 Q1 [SP LATAM]](/index.htm
- [Mobile app growth guide: the ultimate playbook](/index.htm
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- [Home Page](/index.htm
- [Quarterly Report 2025 Q4 KR](/index.htm
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- [Success Stories](/index.htm
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- [SKAN Adoption](/index.htm
- [Pipa Studios aumenta em 2x o número de usuários pagantes com melhor visibilidade e acesso aos dados](/index.htm
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- [Marketing and ETL: ETL is the BI analyst’s no-code solution](/index.htm
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- [7 things your mobile attribution platform doesn't do (but should)](/index.htm
- [How dynamic audience insights deliver the holy grail of advertising (and marketing)](/index.htm
- [Marketing data integration: why you absolutely must combine cause and effect](/index.htm
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- [The Death of App Install Fraud on Android](/index.htm
- [Marketing masterclass from expert mobile marketers](/index.htm
- [Fraud Index Confirmation](/index.htm
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## Posts

- [Beyond last touch: what multi-touch attribution reveals about your real ROAS](/index.htm
- [Sync your Singular audiences straight into ChatGPT Ads](/index.htm
- [Who owns the truth? Why measurement must answer to the advertiser](/index.htm
- [Singular joins the Universal Ads Business Partners Program as a Mobile Measurement Partner](/index.htm
- [Singular and Roku partner to drive CTV performance at scale.](/index.htm
- [Walmart Connect: retail media, measured like the rest of your mix](/index.htm
- [Singular joins the tvScientific by Pinterest Certified Measurement Partner Program](/index.htm
- [Web measurement isn't new. It's just new to most](/index.htm
- [Top 100 fintech apps 2026: who's winning and who's growing](/index.htm
- [Why last-touch attribution undervalues your best growth channels (and how Snapchat thinks about it)](/index.htm
- [Singular supports ChatGPT Ads](/index.htm
- [Advanced CTV measurement, now live for Universal Ads](/index.htm
- [The biggest mobile attribution challenges and how to solve them](/index.htm
- [From creative optimization to creative intelligence: how mobile teams scale ad performance in 2026](/index.htm
- [Generative AI tools for marketing in 2026: from standalone apps to agentic workflows](/index.htm
- [MTA incrementality signals in partner postbacks](/index.htm
- [Snapchat’s true ROAS: What multi-touch attribution reveals about Snapchat’s incremental impact](/index.htm
- [Singular ROI Index 2026 introduces first-ever multi-touch attribution leaderboards](/index.htm
- [Afterverse found TikTok's true ROI was 2x higher. Singular's MTA showed what last-touch missed.](/index.htm
- [Scaling iOS apps in 2026: what growth leaders say actually works](/index.htm
- [Scaling iOS Apps in 2026 webinar audience Q&A](/index.htm
- [Top mobile games 2026: who leads on downloads, revenue and DAU](/index.htm
- [Singular delivers combined creative data for TikTok's upgraded Smart+ Campaigns](/index.htm's new Upgraded Smart+ campaign format, solving the fragmentation problem that makes it difficult...
- [The 2026 app growth strategy: what executive teams must prioritize now](/index.htm
- [Top apps 2026: music, entertainment, travel, fitness, and food](/index.htm
- [Unlocking the Future of Growth: Why Mobile OEMs Are Non-Negotiable in 2026](/index.htm
- [How rewarded UA will evolve in 2026: shifts every marketer should prepare for](/index.htm
- [Large-scale multi-touch attribution analysis reveals 50% higher ROAS on Meta](/index.htm
- [Validate PayPal Ads across the funnel with Singular](/index.htm
- [Stop guessing, start proving: Why Singular Incrementality is more than just another analytics tool](/index.htm
- [Advanced assists and multi-touch attribution: unlock true channel value with Singular](/index.htm
- [Singular’s enhanced integration with Amazon Ads is now live in open-beta for customers via Android](/index.htm
- [TikTok iOS real-time reporting is here (and it runs on Singular)](/index.htm
- [Singular AI: where data meets action](/index.htm
- [AI and conversational interfaces are becoming new measurement frontiers](/index.htm
- [How to measure ROI when marketing signals disappear](/index.htm
- [Build a future-proof data activation and measurement stack for 2026](/index.htm
- [Singular's app install reporting for Meta iOS campaigns is getting even better](/index.htm
- [ARPU, ARPPU & ROI: driving smarter mobile growth via mobile analytics](/index.htm
- [Apple Ads pre-order attribution now live: Singular delivers immediate support](/index.htm
- [12 best console games of 2025: biggest sellers, highest rated, most loved](/index.htm
- [OpenAI is the everything-platform ushering in the era of AI-first marketing](/index.htm
- [Mobile retargeting: 12 actionable takeaways from global experts](/index.htm
- [iOS 26 and the frozen Safari user-agent: why you don’t need to care](/index.htm
- [Something big happened to SKAN 4 while we weren’t paying attention](/index.htm
- [Hello Gemini! Singular now supports Gemini as well as ChatGPT, Claude, Cursor, Visual Studio Copilot](/index.htm
- [Unlock Sharper iOS Measurement with Singular’s X Advanced SAN Integration](/index.htm
- [Singular rated best mobile measurement partner by 1,864 marketers](/index.htm
- [25 essential mobile app marketing strategies and insights for 2025](/index.htm
- [Top PC games right now from 5 different perspectives](/index.htm
- [Mobile App Retargeting Guide: key insights to boosting engagement, retention, & monetization](/index.htm't win in the hyper-competitive mobile market without good mobile app retargeting. Get this guide now to up your...
- [Q3 2025 performance marketing state of the union: CTRs, CTV, creative, incrementality](/index.htm
- [Singular + Xsolla: Unlock full-funnel ROI across mobile & web](/index.htm
- [The top on-demand apps right now](/index.htm
- [Top apps in China: what’s hot now?](/index.htm
- [Top travel apps for 2025: more than Uber, Google Maps, and Airbnb](/index.htm
- [India's festive shoppers: how marketers can win big in India's holiday season](/index.htm
- [Mobile gaming CTR is out of control (and much more from our Q3 Quarterly Trends Report)](/index.htm
- [From Thanos to a golden age of marketing measurement](/index.htm
- [GPT-5 for marketers: GPT-5 is here (and GPT-4 is back)](/index.htm
- [Top food delivery apps: global](/index.htm
- [The best mobile app analytics tools for growth in 2025](/index.htm
- [Singular + ChatGPT: first MMP to connect ChatGPT to all your marketing data](/index.htm
- [Marketing analytics landscape 2025: hello AI](/index.htm
- [Scaling mobile user acquisition strategy in 2025](/index.htm
- [Win with creative: insights from TikTok, Craftsman+, Tinuiti, SplitMetrics, Liftoff, Moloco, and Singular](/index.htm
- [G2 redo: yep, Singular’s the top MMP again, according to 1,794 marketers](/index.htm
- [Creative fatigue in 2025: How to detect it, prevent it, and outsmart it](/index.htm
- [AI-enabled marketing: what marketers are asking Singular via our Claude MCP integration](/index.htm
- [Best apps for kids in 2025: reading, drawing, math, learning, coding & more](/index.htm
- [AI marketing: 99% of marketers are using AI ... here's what they're doing](/index.htm
- [Zero hallucination AI-generated marketing insight](/index.htm
- [Where to find the best value in mobile ad networks with the Singular ROI Quadrant](/index.htm
- [Advanced Mobile Measurement is re-enabled: Singular now supports Meta’s AMM for both iOS and Android](/index.htm's Advanced Mobile Measurement is back for iOS! Here's what you need to know to enable it for your apps with Singular ...
- [Top finance apps globally by region: budgeting, payments, wallets, banking, investments, and more](/index.htm
- [Talk to your data: Singular launches instant AI-powered insights with top LLMs, starting with Claude](/index.htm's leading LLMs, starting with Claude. Singular's new integration is secure and powerful.
- [Now you’re a data genius too: get instant AI-powered marketing insights from top LLMs, starting with Claude](/index.htm's top LLMs ... connected securely to Singular!
- [iOS 26: Everything privacy-related Apple announced at WWDC 2025](/index.htm's new in privacy for iOS 26? Here are 6 major things that Apple released at WWDC 2025, mostly for the new iOS version.
- [WWDC 2025: 5 great updates for Apple’s AdAttributionKit, but there’s a catch](/index.htm
- [AI adpocalypse: what are marketers going to do in the age of AI ads?](/index.htm" Is that true? Will AI ads change everything?
- [Inside Creative IQ: Singular's new AI-powered creative optimization suite](/index.htm
- [Ad spend up, tariff impact in USA, global UA trends: The Q2 2025 Singular Quarterly Trends Report](/index.htm's Q2 2025 Quarterly Trends Report, with insight and data on all the major trends impacting mobile marketers ...
- [Research: using 6+ ad networks correlates with higher ROI, lower CPI, higher retention](/index.htm
- [Brutal, flexible, global: How top marketers are unlocking outsized ROAS right now](/index.htm
- [Introducing Creative IQ: AI-powered insights for unstoppable creative growth](/index.htm
- [Taking iOS payments in-house? Here’s how to measure it with your MMP](/index.htm't forget that you need to tie that revenue to your UA costs. Here's how to do exactly that.
- [Google's Integrated Conversion Measurement opens a new chapter for mobile](/index.htm
- [How to get your Apple Ads SKAN postbacks (AKA Apple Search Ads SKAN postbacks)](/index.htm's how ...
- [Checklist: should you take iOS payments in-house?](/index.htm's a bunch of things to think about to ensure everything works great ...
- [Long live OAPs: Apple’s grip on out of App Store payments ‘broken’](/index.htm
- [The top 10 entertainment apps on iOS and Android in USA, Brazil, Japan, India, Germany, UK, and Korea](/index.htm
- [Ad prices 2025: What Snap, Google, & Meta earnings will tell us](/index.htm
- [How to get 1 million app users](/index.htm's how to position yourself best to grow your app to 1 million users ... and beyond!
- [Snapchat Advanced SAN: what you need to know](/index.htm's all included in our new Snapchat Advanced SAN integration ... now live!
- [Introducing Extract: modern data movement to unify your growth stack data](/index.htm
- [Singular is the global best MMP for 2nd year running, say 1,636 marketers](/index.htm
- [Apple Search Ads adds support for SKAdNetwork, AdAttributionKit](/index.htm
- [Subscription apps: 17 things I learned from RevenueCat’s big new report](/index.htm's massive new report on subscriptions to find out ...
- [Mobile advertising analytics: 3 key trends shaping measurement](/index.htm
- [Hello cross-device retention … hello higher ROAS, higher LTV, better campaign optimization](/index.htm
- [Apple Search Ads adds View-Through Attribution — Singular is ready](/index.htm
- [State of user acquisition 2025: 8 top tips](/index.htm
- [The emerging LLM search advertising landscape: infographic](/index.htm's an overview ...
- [UA 2025: recapping our massive state of user acquisition live event](/index.htm
- [Firebase Dynamic Links is shutting down. Here’s the deep linking solution you need](/index.htm're significantly better, too.
- [10X spike in traffic: Super Bowl leads to Super Traffic (and showcases Super Scalability)](/index.htm
- [Ilkka Paananen TLDR: 9 things I learned from the Supercell CEO’s rollercoaster year-end recap](/index.htm
- [5 reasons why Web2app spend jumped 54% last year, UA predictions for 2025, and more](/index.htm
- [ELT vs ETL: Everything you need to know](/index.htm
- [ChatGPT up 8,400%: Singular’s Q1 2025 Quarterly Trends Report](/index.htm
- [Finally: ads on Threads. How will the value compare to X or Twitter?](/index.htm
- [Welcome Charlie Cao, Singular’s new general manager for APAC](/index.htm
- [TikTok shutdown (and re-opening): advertiser impact](/index.htm"go dark" on January 19 ...
- [Mobile ad fraud: why customizable fraud rules are your best friend](/index.htm's fraud rules are too tough. We also often hear they're too lenient. But that's why they are customizable ...
- [Media buying models: CPM, CPC, CPL, CPA, CPE, CPS, CPI, CPV, PPC, and more!](/index.htm
- [Creator economy: the $250 billion tailwind behind influencer marketing (and UGC ads) in 2025](/index.htm
- [Marketers, welcome to the privacy end game: you ain’t seen nothing yet](/index.htm
- [Singular now supports ad revenue attribution for Meta installs, providing more accurate ROAS and LTV](/index.htm
- [This is how the rebels win: Epic Games Store to be pre-installed on millions phones](/index.htm
- [Hacking mobile games growth: the ultimate Growth Masterminds miniseries](/index.htm
- [2024 year in review: what digital marketers need to know about the internet](/index.htm
- [2025 mobile ad spend projections: Singular’s strategic customers’ ad spend jumped 41%](/index.htm
- [Welcoming Singular’s first-ever CMO, Stephanie Pilon](/index.htm
- [On Adjust, layoffs, and running an MMP](/index.htm
- [Transportation, delivery, and on-demand: new research report](/index.htm
- [8 keys to winning with web-to-app journeys](/index.htm
- [Personalized ads: how valuable compared to generic ads?](/index.htm
- [10 tips for creative that wins in 2025](/index.htm
- [Q3 2024 Quarterly Trends Report: web2app up, casual games growing, non-traditional ad networks expanding, and more](/index.htm
- [Google antitrust: here’s what the states and DOJ say they want](/index.htm's going to happen in the Google antitrust case? This summer, an American court found Google liable of operating an illegal ...
- [Snap’s big quarter: seeing its growth in Singular data](/index.htm
- [AI-driven ad automation: Tiktok Smart+ vs Meta Advantage+ vs Google App Campaigns](/index.htm
- [PayPal wants to fix retail media by aggregating millions of retail media ad networks](/index.htm
- [Medir el performance conjunto en apps y web: el reto del cross-device tracking](/index.htm
- [Singular now supports Advanced AEM for Meta iOS app promotion campaigns](/index.htm
- [TikTok’s Advanced SAN integration in Singular: what you need to know](/index.htm
- [Connected TV ad strategies: 10 tips on optimizing ad strategies via streaming media](/index.htm
- [Amazon launches generative AI for ads: product videos, animated GIFs](/index.htm
- [SKAN vs AAK: similarities and differences](/index.htm
- [Upgrade your MMP](/index.htm
- [Holiday marketing mastery: 11 tips to dominate growth in Q4](/index.htm
- [Installing a third party app store on your iPhone](/index.htm's how ...
- [¿Qué es SKAN y cómo afecta al mundo app?](/index.htm
- [Mobile attribution and affiliate marketing: an evolving landscape](/index.htm
- [ATT opt-in rates 2024: down, down, down (but here’s how to improve)](/index.htm
- [The traditional app store model is under attack from both above and below](/index.htm
- [Omnichannel targeting: 5 ways to leverage consumer insights](/index.htm's ...
- [Singular’s Quarterly Trends Report: Q2 2024](/index.htm
- [Hello Web AdAttributionKit ... the new Private Click Measurement](/index.htm
- [How the cookie crumbles: on Google, Privacy Sandbox, & third party cookies](/index.htm
- [Top mobile app publishers right now: overall, fintech, games, music, and travel](/index.htm
- [Privacy Sandbox Simulator: get a sneak peek NOW at the data you’ll get](/index.htm
- [Singular is the best MMP, say G2 results based on 1,434 marketer reviews](/index.htm
- [Fintech apps: 4 themes & 9 trends to watch in 2024](/index.htm
- [User acquisition Olympics: Win gold at the 2024 summer games](/index.htm's growth during the 2024 Summer Olympics with expert tips on user acquisition, app icon optimization, and engaging in-app events
- [Creative winners: tips from the best in the world on how to make creative that converts](/index.htm
- [Protected App Signals is a game changer for Privacy Sandbox targeting and ad relevance](/index.htm
- [App Intents in iOS 18: on-device marketing, engagement, retention](/index.htm's why ... and how to get started.
- [Free BI: MMP to Google Sheets now available for ALL Singular customers](/index.htm
- [AdAttributionKit: the new SKAdNetwork?](/index.htm
- [Subscription apps and SKAN 4: #winning?](/index.htm's benefits are clearest for subscription apps, where better in-app conversion tracking presents a giant leap forward in possibilities.
- [Your first million app users: 15 keys for mobile growth](/index.htm
- [GDPR in the USA? Here’s what the American Privacy Rights Act of 2024 says](/index.htm
- [iOS user acquisition 2024: 16 top tips](/index.htm
- [Mobile quarterly trends: get all the latest data insights in Singular's new Quarterly Trends Report](/index.htm
- [Teens and games: what the latest data says](/index.htm
- [Marketers and AI: get started, and future-proof your skillset](/index.htm
- [Why TikTok is mostly OK despite offering IAPs on the web](/index.htm
- [Google and modern marketing measurement: the measurement tripod](/index.htm
- [SKAN 4 strategy: how to transition from SKAN 3](/index.htm
- [Fixing iOS attribution](/index.htm
- [TikTok has the most complete public ad library: Mozilla report says](/index.htm
- [Growing mobile apps in 2024: 5 ways app makers are winning despite challenges](/index.htm
- [How to leverage custom product pages for your app or game](/index.htm're going to learn how to enhance your app’s market presence with Custom Product Pages (CPPs)
- [Singular’s iOS Unified Measurement boosts accuracy 31%, providing true organics, accurate CPIs, 35-day cohorts](/index.htm
- [Ad spend growth: app verticals that are growing over the last 6 months](/index.htm
- [USA vs Apple: the 27 spiciest bits in the Apple antitrust lawsuit](/index.htm
- [Top global ad networks: talking ROI Index with SplitMetrics](/index.htm
- [Mobile games user acquisition strategy 2024](/index.htm
- [Yep, you probably need a CMP (consent management platform)](/index.htm
- [MMP: how to choose a Mobile Measurement Partner (and why you need one)](/index.htm
- [SHEIN used 50,000 creatives last year. Here’s how to win with creative in 2024](/index.htm
- [Gaming DNA: what factors matter most in mobile, console, PC games](/index.htm
- [Singular ROI Index 2024: showcasing adtech leaders of the emerging privacy era](/index.htm
- [The simple reason why no ad network is at 100% SKAN 4 yet (and won’t be for years)](/index.htm
- [Tracking cross-platform ROAS for PC, console, mobile marketing](/index.htm
- [17 things advertisers can learn about Reddit thanks to its IPO documents](/index.htm
- [SKAN 4 network adoption update: Meta blasts off (again)](/index.htm
- [Great new book >> Game Analytics: Retention and monetization in free-to-play mobile games](/index.htm
- [9 new channels for mobile user acquisition I’m seeing in 2024](/index.htm
- [Maximize ad monetization revenue: RTB vs manual (or, how to get sly with AdOps)](/index.htm
- [D2C for mobile games: how to save on app store fees WITHIN the rules](/index.htm's how 1 expert suggests ...
- [AllTrails CEO Ron Schneidermann on becoming Apple’s 2023 iPhone app of the year](/index.htm
- [PC and console measurement: now live for all from Singular](/index.htm
- [Apple’s new Core Technology Fee could cost free apps $400,000 a month (or you can just stick with the old App Store rules)](/index.htm
- [Live: Singular’s integration with Protected Audiences in Privacy Sandbox for Android](/index.htm
- [Elevating Web3 mobile app campaigns: Singular + Addressable](/index.htm
- [External iOS payments for in-app purchases now live: 3 big problems](/index.htm
- [Steve Jobs was right: this 1 ad creative change boosts revenue by 15%](/index.htm
- [8 things SKAN 4 provides that you can’t get from SKAN 3](/index.htm
- [Unveiling Singular’s first ever Quarterly Trends Report: Q4 2023](/index.htm
- [10 top tips for ASA and ASO in the era of SKAN](/index.htm
- [SKAN 3 in review: 16 insights we learned](/index.htm
- [Apple's SDK requirements: What each of the 86 privacy manifest requiring SDKs does](/index.htm's a list with all 86 iOS app development SDKs and libraries, along with brief overviews of what they do, and ...
- [66% of iOS marketers now working on SKAN 4; 5.4% say SKAN 3 is ‘going great’](/index.htm
- [Top ad networks 2023 by growth (so far!)](/index.htm
- [Hello Reddit: don’t look now, but SKAN 4 postbacks are trending up](/index.htm
- [47% of marketers think this is the hardest part of Privacy Sandbox (and much more from our webinar with Google, Gameloft, and Tinuiti)](/index.htm
- [Meta Install Referrer brings back view-through attribution on Android](/index.htm
- [Google’s Performance Max adds generative AI for ads: the floodgates are opening for all ad platforms](/index.htm
- [State of UA 2023: trends in mobile web, CPI, ad formats, and growth strategies](/index.htm
- [From the first-ever banner ad to generative AI in advertising](/index.htm
- [Meta will charge 2X average ad revenue for EU subscriptions](/index.htm's double ...
- [Comparing the emerging Google and Apple suites for privacy, marketing, and attribution as Google preps IP Protection](/index.htm
- [From privacy thresholds to crowd anonymity, plus much more SKAN 4 help: Singular’s Eran Friedman on AdBites](/index.htm
- [Do high-CTR playable ad units work?](/index.htm
- [How to leverage influencer marketing to double app downloads](/index.htm's how ...
- [The next great China app purge is likely coming soon: you will now need Chinese government approval to list your iOS apps](/index.htm
- [App marketing in India: so much growth, so much promise](/index.htm
- [GAID: What is a Google advertising ID?](/index.htm
- [SKAN 4 is coming: we’re seeing a definite uptick in SKAN 4 postbacks (again) and here’s what you need to know now](/index.htm
- [How to leverage custom product pages for Apple Search Ads](/index.htm
- [DMA: European Union designates App Store and Google Play as core platform services provided by gatekeepers](/index.htm's official: the DMA is starting to be enforced. Today Europe designated Apple and Google as gatekeepers, meaning the App Store and ...
- [Media Mix Modeling (MMM) vs. Multi-Touch Attribution (MTA): Deep dive](/index.htm
- [When will SKAN 4 adoption start growing again?](/index.htm
- [Singular starts testing Android Privacy Sandbox](/index.htm
- [How consistent compatibility testing improves user acquisition rates](/index.htm
- [ASO vs SEO: Which is the best way to promote your app?](/index.htm
- [CTV milestone: streaming zooms to a record high, while old-fashioned broadcast & cable falls below 50%](/index.htm
- [Organic and paid user acquisition: 26 insights from 6 experts](/index.htm
- [Singular now supports Meta’s Aggregated Event Measurement (AEM) for app promotion campaigns](/index.htm
- [Apple says it has fixed the SKAdNetwork bug in iOS 16.6 (but there's still a few big problems)](/index.htm's system status page says there was an SKAdNetwork bug that was just resolved. But a simple bug fix isn't really a total ...
- [SKAN 4 CV reset bug: No Singular SDK update needed](/index.htm
- [Here are Apple's 30 required reason APIs: you got some 'splaining to do (and maybe 1 challenge)](/index.htm
- [App marketing boost 2023: 20 tips to kickstart growth without breaking the bank](/index.htm
- [Singular:新政之下,游戏出海如何利用营销数据分析指点迷津?](/index.htm
- [SKAN 4 inflection point: thanks to Meta we're now entering the SKAN 4 era](/index.htm
- [81 generative AI marketing tools for mobile user acquisition pros](/index.htm
- [Meta goes SKAN 4, boosting ecosystem growth](/index.htm
- [Imagine Amazon’s Prime Video adopting Roku’s new buy-now ads: 1-click buying on connected TV ads?](/index.htm
- [Hello Threads, the 'best cross promotion ever'](/index.htm
- [Meta piloting direct app downloads from ads, no app store required (who needs IDFAs or GAIDs now?)](/index.htm
- [Live SKAdNetwork adoption dashboard: Singular launches SKAN 4 penetration tracker](/index.htm
- [SKAdNetwork 101: What is it? What does it mean for you?](/index.htm
- [Performance user acquisition in 2023 and beyond: 5 expert opinions](/index.htm
- [iOS 17 privacy manifests announced at WWDC 2023: here’s how they work and when they’ll be required](/index.htm
- [Apple announces SKAN 5 at WWDC, plus privacy manifests for third-party SDKs in an anti-fingerprinting move](/index.htm
- [WWDC 2023: 4 things Apple could change in SKAdNetwork, ATT, privacy, and adtech](/index.htm
- [Singular MMM: Announcing the future of simple, automated, out-of-the-box media mix modeling](/index.htm
- [App Store Fraud: Apple stopped $2 billion in fraud, killed 282 million accounts, rejected 1.7 million apps](/index.htm
- [Privacy Sandbox on Android: from black box to sandbox, thanks to a 360-degree advertising suite](/index.htm
- [Topics API: How Privacy Sandbox on Android connects people with ads](/index.htm't surprise ...
- [iOS alternate payments: court tells Apple not to block alternate payment messaging](/index.htm
- [Multiple app stores 2025: welcome to the multiverse of marketing](/index.htm
- [SKAN 4 transition early days: not even 1% of iOS installs using SKAN 4 measurement right now](/index.htm
- [Mobile user acquisition and CTV: the 4 biggest obstacles](/index.htm
- [How to optimize your ASA performance with ASO](/index.htm'll need to get much better at ASA. Here's how!
- [75% of brands still rely heavily on third-party cookies: Adobe study of 2,667 marketers](/index.htm
- [Singular analytics and social metrics: now side-by-side](/index.htm
- [How not to suck at SKAN: 15 SKAdNetwork tips from all-world experts](/index.htm
- [TikTok is the new Google, with M&C Saatchi's Jennifer Sudo](/index.htm'm not 17, I have never opened TikTok to search for a restaurant or product. But for younger people, TikTok is the new Google ...
- [2023ROI 指数报告](/index.htm
- [Singular ROI Index 2023: the best ad networks of the emerging era of privacy](/index.htm's the 2023 ROI Index for ad networks that are succeeding in the era of privacy ...
- [Bad ads: when the tragedy of the commons meets mobile advertising](/index.htm's be honest ... reducing the X size or repeatedly opening up a download interface is not actually keeping ...
- [Marketing ETL: why marketers need to give a damn about authentic ETL](/index.htm
- [Privacy Sandbox on Android beta launched: here we go](/index.htm
- [Creative optimization 2023: marketers’ questions answered](/index.htm
- [How to pick an MMP in 2023, with Matej Lancaric](/index.htm
- [Growing apps in a recession: 4 keys to building cockroach apps via Tynker CGO Lomit Patel](/index.htm
- [The future of location-based games, with Atlas Reality](/index.htm
- [5 billion ad events show that fewer than 1% of Android users opt out of personalized ads](/index.htm
- [Twitter’s BOGO free ad sale: data for mobile user acquisition marketers who are tempted](/index.htm
- [Live SKAN 4 postbacks now in the wild: the SKAN 4 era has begun](/index.htm
- [Singular CTO Eran Friedman presents SKAN 4 for Google for Startups](/index.htm
- [Streaming deep dive with M&C Saatchi's Guillaume Lelait: Connected TV growth, leaders, ads, measurement, and future](/index.htm
- [Singular updates open source SKAdNetwork software for SKAN 4: sample apps, ad network and publisher logic](/index.htm
- [Mobile marketing podcasts: the top 10 right now](/index.htm
- [User acquisition 2023: 12 insights from 5 mobile experts](/index.htm
- [Imagining a world with third party app stores on iOS: 16 implications](/index.htm
- [21 genius ways to defeat the recession, thanks to mobile marketing all-stars](/index.htm
- [Web3 growth marketing with Sky Mavis, PlayEmber, and First Light Games: ‘a beautiful moment of a bear market’](/index.htm
- [Singular is now an AWS for Advertising & Marketing official featured partner](/index.htm
- [17 things I learned about web-to-app user acquisition in our recent webinar with LinkedIn, DraftKings, Tinuiti, Liftoff](/index.htm
- [Privacy Sandbox for Android due date: Google teases us with an arrival announcement](/index.htm
- [The Singular SDK is now SKAN 4 ready](/index.htm
- [iOS와 iPadOS 16.1에 대한 공식적인 SKAdNetwork 4.0 출시와 변화  ](/index.htm
- [How Musk could win (or: how much subscription revenue Twitter needs to replace ad revenue)](/index.htm
- [Mobile user retention in an ATT world, with Storyly VP Daniele di Nunzio](/index.htm
- [SKAN 4 deep dive with Singular CEO Gadi Eliashiv (with your questions answered!)](/index.htm's such a range of opinion on SKAN 4. Most marketers are happy there’s more measurement. BUT there are a lot of buts ...
- [Scaling iOS growth with SKAN 4: How Singular will help](/index.htm's what Singular is doing ...
- [SKAdNetwork 4.0 officially launches for iOS and iPadOS 16.1 (and yes, there are changes)](/index.htm's what's new.
- [Unity CEO John Riccitiello on ironSource,  multiplayer games, and the metaverse](/index.htm
- [Apple Podcast Ads could be a multi-billion business by 2030](/index.htm
- [iOS 16’s Live Activities offers huge new engagement and retention opportunities for app developers](/index.htm
- [8 insights on media mix modeling for mobile user acquisition from Meta, Tinuiti, Rocketship HQ, and Singular](/index.htm
- [The evolution of playable ads, with Craftsman+ CEO Alex Merutka](/index.htm
- [Apple Search Ads: new placements, new opportunities, new challenges](/index.htm
- [Live poll: 97% of mobile marketers are doing, planning, or considering media mix modeling and/or incrementality right now](/index.htm
- [Customer and user data security and privacy at Singular](/index.htm
- [SKAN 4 readiness checklist: how to prepare for SKAdNetwork v4](/index.htm
- [How brand impacts mobile performance: Chatting with Apptopia and Digital Turbine about BRAG](/index.htm
- [4 ways to make mobile ad creative that doesn’t suck, from Craftsman+ CEO Alex Merutka](/index.htm's a big responsibility: how can marketers make mobile ad creative that doesn’t suck?
- [6 tips for better mobile ad creatives from Ubisoft’s senior marketing asset manager](/index.htm
- [MMM? Incrementality? Unified Measurement is the future for marketing in the age of privacy](/index.htm
- [Ad fraud 2022: what mobile user acquisition experts need to know](/index.htm's what you need to protect yourself against fraud on Android and iOS.
- [How to combine ASO with paid acquisition](/index.htm
- [Leveling up SKAN performance: 3 stages of SKAdNetwork effectiveness](/index.htm
- [Contextual targeting and advertising: how good can it get?](/index.htm're getting … so is the mobile app advertising sky falling?
- [A step-by-step guide to boosting your App Store conversion rate](/index.htm
- [Automated insight: optimized SKAN conversion models alert you to smarter SKAN set-ups](/index.htm
- [Why the crypto crash was great for web3 games (and how to grow now)](/index.htm
- [SKAN 4: 14 things we know so far (or think we do)](/index.htm
- [Why Unity bought ironSource: Chatting with CEO John Riccitiello](/index.htm
- [SKAN v4: 27 questions answered](/index.htm
- [Europe’s new Digital Markets Act will change app stores as we know them … and maybe platform privacy rules too](/index.htm
- [Mobile marketers' privacy progress: 4 datapoints on the future of marketing measurement](/index.htm's the data on mobile marketers' privacy progress ...
- [10 insights from Rovio on maximizing SKAN for user acquisition](/index.htm
- [13 things mobile marketers should do now to prep for the perfect storm of privacy, economic downturn, and post-Covid rebound](/index.htm's what to do now ...
- [12 insights on the future of marketing measurement from Lyft, Rocketship HQ, Liftoff, and Singular](/index.htm
- [WWDC Day 3: SKAdNetwork v4.0 details are here!](/index.htm
- [WWDC Day 1: New SKAdNetwork, and possibly more](/index.htm
- [8 charts on $500 million in shopping apps ad spend: what can we learn?](/index.htm
- [What TikTok’s push into gaming means for app publishers](/index.htm's what marketers need ...
- [Preparing for the next phase of mobile analytics on iOS: Past, present, and future](/index.htm't tapped yet ...
- [The ultimate guide to SKAdNetwork privacy thresholds](/index.htm
- [New guide: How to run high-performance user acquisition on iOS with SKAdNetwork](/index.htm
- [iOS Performance marketing is back: Singular’s SKAN Advanced Analytics provides accurate D7 revenue](/index.htm
- [Google updates Privacy Sandbox: explicitly details MMP role, web-to-app journeys](/index.htm
- [Facebook’s not-for-drinking IPA and the United Nations of marketing measurement](/index.htm's Facebook's new Interoperable Private Attribution ...
- [MMP in 2030: marketing measurement from the future](/index.htm
- [Decentralizing digital marketing: The benefits of a blockchain-based strategy](/index.htm
- [In-game ads exploding: why non-intrusive ads embedded in games are growing](/index.htm
- [Protected Audience API (formerly FLEDGE) in Privacy Sandbox on Android: reinventing the mobile ad network?](/index.htm's privacy sandbox on Android might just reinvent the mobile ad network, change targeting, selling, and delivery of ads. How? FLEDGE.
- [Making Privacy Sandbox on Android work: conflicting credit, shared aggregation keys](/index.htm
- [Android Privacy Sandbox: A Practical Guide to Integrating](/index.htm
- [15 secrets to maximizing revenue with subscription-based apps](/index.htm
- [7 things you need to know about Privacy Sandbox for Android: ironSource](/index.htm's unheard of ...
- [Android 13 will require apps to ask for push notification permission. Here’s how to get ready](/index.htm's adding a requirement to get permission. That means push needs to get smart...
- [Getting 50% more SKAN values with mixed conversion models](/index.htm
- [Mixed Conversion Models - level up your model & better predict SKAN revenue](/index.htm
- [10 tips for optimizing your growth loop](/index.htm
- [Android Privacy Sandbox - livestream](/index.htm
- [Android’s SDK Runtime in Privacy Sandbox is a game changer](/index.htm's all the info ...
- [Deep dive: Mobile Attribution via Android Privacy Sandbox and without GAID](/index.htm
- [The future of iOS user acquisition: 21 questions and answers](/index.htm's some clarity on a path forward ...
- [Server to Server Support - better Conversion Models & Ultimately better SKAdNetwork Performance](/index.htm
- [Singular ROI Index 2022: the world’s best ad networks](/index.htm's 6th annual ROI Index is here! Dive in to find the world's best ad networks
- [Google Topics API: 11 things I learned from the documentation](/index.htm
- [11 massive opportunities for Microsoft in gaming and beyond, thanks to the Activision Blizzard deal](/index.htm
- [Why a gaming company would want to own an ad network](/index.htm
- [Incrementality attribution: measuring true marketing impact](/index.htm
- [Marketing technology 2022: 616 predictions from 463 CMOs](/index.htm
- [Titans of adtech # 2: is consolidation good or bad for marketers?](/index.htm
- [Singular and Log4j](/index.htm
- [Migrating Our Events Warehouse from Athena to Snowflake](/index.htm
- [Mobile game economies: in praise of simplicity](/index.htm
- [Custom product pages: Boost organic app installs in iOS15 and beyond](/index.htm
- [9 steps to make SKAN predictive (and yes, it’s possible)](/index.htm
- [General availability: Singular Private Cloud for marketing measurement and attribution](/index.htm
- [Industry-first: Singular launches Singular Private Cloud for marketing measurement](/index.htm
- [iOS 15 is the delayed detonation of the iOS 14.5 privacy bomb](/index.htm
- [Titans of adtech: Liftoff+Vungle CEO Mark Ellis on consolidation and competition](/index.htm
- [Making SKAN actionable by modeling missing data](/index.htm's going into Singular's Modeled Metrics and how they can tackle your privacy threshold issue.
- [The future of iOS mobile measurement](/index.htm's thoughts on today's SKAdNetwork challenges, what the future of iOS measurement will look like, and everything in between.
- [12 holiday app marketing tips for mobile growth pros](/index.htm
- [Install Referrer: What you need to know](/index.htm
- [Learning from China, the world’s largest mobile economy](/index.htm
- [Announcing SKAN Modeled Metrics: Closing reporting gaps with the power of data science](/index.htm's SKAN Advanced Analytics. Gain accurate, privacy-compliant insights for your iOS campaigns
- [6 ways playable ads become anti-marketing](/index.htm's all because of their ads. Specifically, their playable ads.
- [Facebook AMM is gone: Here’s how to keep getting device-level data](/index.htm
- [The new titans of adtech: evolving giants](/index.htm
- [Getting Google Play Referrer data on Android installs via Facebook](/index.htm
- [iOS 15 and mobile marketing: your questions answered](/index.htm
- [30 mobile marketing influencers that actually matter](/index.htm
- [Migrating MMPs? How to Successfully Launch Marketing Efforts with Singular](/index.htm't need to be painful. Read our blog to learn how to successfully launch your marketing efforts with Singular
- [The Great Resignation](/index.htm
- [Google, the end of last-click measurement, and the future of attribution](/index.htm
- [Almost every iPhone owner will be using iOS 15’s Private Relay soon](/index.htm
- [Media mix modeling for mobile apps: a privacy-safe answer to marketing measurement?](/index.htm't it give you? What might work instead? Learn more!
- [13 best practices for A/B testing mobile ads](/index.htm
- [InMobi CEO Abhay Singhal on data, privacy, payment freedom on iOS, and the company's new on-device telco solution](/index.htm
- [Snapchat’s Advanced Conversions: close the gap between user privacy and marketing measurement](/index.htm
- [Introducing the First-to-Market Solution for Measuring Ad Revenue ROAS with SKAdNetwork](/index.htm
- [13 thoughts on payments, the App Store, Google Play, and the future of mobile growth](/index.htm
- [Making SKAdNetwork performant without fingerprinting (and getting 80% accurate pLTV)](/index.htm
- [Sustain App Growth for Food Delivery with Programmatic Advertising](/index.htm
- [Monetization vs retention? This unique rewarded ad unit from Adjoe might just bridge both](/index.htm
- [3 eternal truths in mobile marketing despite measurement and privacy changes, with Tinuiti's Liz Emery](/index.htm
- [A day in the life of a user acquisition manager](/index.htm
- [4 key changes from Google on app privacy and data, including a new 'IDFV' for Android](/index.htm
- [Apple just killed (some) app uninstall tracking in iOS 15](/index.htm
- [Fastest growing ad networks 2021, biggest hidden gems, and CPI, CTR, CPM benchmarks](/index.htm
- [Announcing Benchmarks: How does your marketing performance stack up to the competition](/index.htm's Benchmarks for gaming and how we can help you stay one step ahead of the game.
- [Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork](/index.htm
- [Why Vungle bought JetFuel: surround sound marketing and programmatic influencer marketing](/index.htm's going on in the adtech and marketing world? Tune into our Podcast with Vungle to learn about their recent acquisition, and more!
- [Ad spend measurement: 3 ways marketers tackle one of mobile’s biggest analytics challenges](/index.htm
- [Singular Automated Alerts: Keeping a pulse on your marketing performance](/index.htm
- [SKAdNetwork impact: Android ad spend, ATT opt-in rates, ad network growth, and iOS 14.5 adoption](/index.htm
- [Deeplinking, iOS 15, and Android 12: what works, what breaks, and what changes](/index.htm
- [Making full-funnel programmatic work for eCommerce apps in the privacy era](/index.htm
- [Kidoz partners with Singular to provide kid-safe attribution](/index.htm
- [Traditional MMPs are dead. Welcome to next-generation attribution](/index.htm
- [$1.5B in ad spend shows iOS 14.5 is driving mobile ad spend to Android](/index.htm
- [Zeroing out the Android Limit Ad Tracking (LAT) will impact only 2% of devices globally](/index.htm's adding privacy by zeroing out GAID, or Android advertising ID. But what most don't know is this only impacts 2% of devices globally.
- [Kid-safe attribution: Why SKAdNetwork is a huge boost for kids-focused apps](/index.htm
- [iOS 15 and SKAdNetwork postbacks: the good, the bad, and the ugly](/index.htm's super-useful, but there's some good, bad, and ugly to this story.
- [Google’s ready, we’re ready! Singular’s SKAdNetwork solution now supports Google Ads](/index.htm
- [Major iOS 15 attribution news: Advertiser access to SKAdNetwork postbacks, App Privacy Report, and more from WWDC](/index.htm
- [iOS 14.5 aftermath: questions answered on SKAN, MMPs, privacy, and App Tracking Transparency](/index.htm
- [iOS 14.5 by the numbers: adoption, ATT permission, ad spend trends, install volume impact on Android vs iOS](/index.htm
- [8 reasons cloud gaming is a game-changer for mobile app marketers](/index.htm
- [SKAdNetwork changes: no more IP addresses, but lower privacy thresholds](/index.htm
- [6 Things I learned about the future of marketing from Mastercard CMO Raja Rajamannar](/index.htm's CMO is quite impressive. Read this blog to learn 6 of his important marketing lessons.
- [350 CMOs on digital transformation of marketing: the task 2021 demands](/index.htm've surveyed hundred of CMOs on the new technologies for marketing and advertising. We've gathered their insights here!
- [IDFA opt-in and iOS 14.5 adoption across 10 major countries: fresh data](/index.htm
- [App Tracking Transparency prompts that don’t suck](/index.htm's how to make them better.
- [Apple Search Ads attribution: iAd, SKAdNetwork, and AdServices Framework](/index.htm
- [SKAdNetwork gets real: your conversion, privacy, and ad monetization questions answered](/index.htm
- [Your super-simple totally guaranteed 12-step plan to mobile app success in China (or complete failure)](/index.htm
- [14 ways mobile games user acquisition is changing in the era of SKAdNetwork](/index.htm
- [8 limitations of SKAdNetwork for mobile marketing measurement](/index.htm
- [Singular, TikTok, and SKAdNetwork: fully integrated and ready to go](/index.htm
- [Mobile app attribution in China: Key challenges, requirements, and steps](/index.htm
- [Singular expands in LATAM: Opportunity meets necessity](/index.htm
- [Singular's Fraud Prevention Suite: The most sophisticated fraud prevention in the market, at no additional cost](/index.htm' world-class Fraud Prevention Suite finds more fraud, adapts to your app and marketing, and is included with our attribution.
- [Singular’s SKAdNetwork solution now supports Facebook value optimization campaigns](/index.htm
- [Data and Reporting Methodologies in Cross-device Attribution](/index.htm
- [Snap measurement partner: All about Snapchat and measuring Snap Ads with Singular](/index.htm
- [Ad fraud tutorial series: What is click injection?](/index.htm
- [Rovio SKAdNetwork questions answered: everything you wanted to know about Rovio’s iOS 14 mobile user acquisition infrastructure](/index.htm
- [Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem](/index.htm
- [8 reasons why digital marketers need need need granularity (from experts at Kabam, Yelp, Nexon, Postmates, & N3twork)](/index.htm
- [Powering granular geo-based analysis](/index.htm
- [IDFA survey: 62% of consumers will not allow app tracking in iOS 14](/index.htm's new App Tracking and whether they will allow it...
- [Mixtiles co-founder on marketing, identity, privacy, iOS 14, IDFA, and app vs web](/index.htm
- [10 new players, 5 emerging platforms, and 2 industry giants: Singular ROI index 2021](/index.htm
- [Singular joins TikTok For Business Marketing Partner Program](/index.htm
- [Marketing technology predictions 2021: 350 CMOs on holistic digital marketing](/index.htm
- [From 'hello world' to Clash of Clans: The components of marketing analytics](/index.htm
- [Singular selected as a finalist for App Growth Awards 2020](/index.htm
- [10 ways to get your app kicked off the App Store](/index.htm
- [How to calculate ROAS in iOS 14 with SKAdNetwork](/index.htm's VP Product Alon Nafta breaks down how to calculate return on ad spend (ROAS) with our SKAdNetwork solution.
- [Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment](/index.htm
- [SKAdNetwork plus everything else: Building a single source of mobile marketing truth](/index.htm's Director of Product Marketing, Saadi Muslu, breaks down how you can get centralized data with our SKAdNetwork solution.
- [3 sources of SKAdNetwork fraud advertisers need to prep for](/index.htm
- [Singular SKAN: How to manage, monitor, and optimize conversions in iOS 14 with SKAdNetwork](/index.htm's Chief Architect Ron Konigsberg breaks down how to manage, monitor, and optimize conversions in iOS 14 with SKAdNetwork.
- [Tracking and optimizing mobile app installs: The newcomer’s guide to mobile app attribution](/index.htm
- [User acquisition in iOS14 with SKAN, Singular's open source framework for SKAdNetwork](/index.htm
- [Post-IDFA user acquisition: EA's Jayne Peressini on iOS 14 and the future of mobile marketing](/index.htm
- [IDFA iOS 14 FAQ: What’s true, what’s fake, and what’s total fantasy](/index.htm
- [Singular announces first-to-market SKAdNetwork support to replace the IDFA](/index.htm
- [iOS 14: IDFA is not dead yet, but it's definitely on life support](/index.htm's announcement about new measures for IDFA in iOS14 creates privacy challenges for marketers - but it doesn't mean game over.
- [Leveling up ad monetization: Introducing support for device-level revenue data from MAX by AppLovin](/index.htm
- [Welcome to mobile attribution's first-ever recession: What you need now](/index.htm
- [Our economy in apps: Tracking coronavirus impact from January to the future](/index.htm
- [App uninstall rates and coronavirus: Lockdown is bad for retention](/index.htm
- [Creative in mobile game advertising: what wins and why](/index.htm
- [Coronavirus and mobile app installs: accelerating change](/index.htm
- [CMOs on coronavirus: 250 marketing leaders on what to do now](/index.htm
- [Using AI to boost customer acquisition, with IMVU’s VP of Growth, Lomit Patel](/index.htm
- [Privacy checkup: Limit Ad Tracking up 216% on iOS, but down 85% on Android](/index.htm
- [COVID-19 and digital marketing spend: what’s changing?](/index.htm
- [The future of user acquisition: automation using algorithms](/index.htm
- [Singular selected as finalist for 12th annual Media Excellence Awards](/index.htm're competing into the Analytics/Big Data category.
- [AdExchanger's Allison Schiff on IDFA, TikTok, Snap, Facebook, Apple, and everything else](/index.htm's senior editor Allison Schiff on everything hot in marketing and advertising ... plus the Singular ROI Index winners!
- [Singular ROI Index 2020: Google, Facebook, Apple Search Ads, TikTok … and the power of focus](/index.htm
- [Singular COO Susan Kuo nominated for Global Mobile Award by Mobile World Congress](/index.htm
- [Going Back to Work in a Startup Company After Baby No. 2](/index.htm's Ilana Yakobi shares her story.
- [DraftKing's Jayne Peressini on ghost ads, measuring TV, multivariate testing, scaling a growth team, and much more](/index.htm' senior director of growth marketing Jayne Peressini on adtech, fraud, attribution, scaling, her best advice for growth marketers, and more!
- [Thomas Petit on ASO, conversion optimization, and why VO and tROAS don't really work for subscription apps](/index.htm
- [Singular achieves AWS Retail Competency status](/index.htm
- [2 superwomen in games: Getting featured by Apple and Google, growing a small studio, knowing when to scale (and more!)](/index.htm
- [Ad spend on TikTok jumps 75X from May to November](/index.htm're seeing 75X growth.
- [Growth Masterminds podcast: Eric Seufert on IDFA, GDPR, programmatic, the new duopoly, Amazon, incrementality, and everything else](/index.htm
- [Ad monetization webinar: How to align your monetization and user acquisition teams to acquire better users](/index.htm't see ad revenue and can't account for it when calculating return on ad spend.
- [Data-driven creative: 13 sometimes contradictory secrets from Supercell, Earnin, & Vungle](/index.htm's huge diversity in how they see and apply creative strategies.
- [Experts from Airbnb, Stitch Fix, and Bark Box on multi-touch attribution & incrementality](/index.htm
- [Singular CEO Gadi Eliashiv: One of top 22 'most important' execs shaping marketing technology](/index.htm
- [Singular wins 2019 Technology Innovation Award from Frost & Sullivan](/index.htm"Frost & Sullivan [recognizes] Singular as the Technology Innovation Leader in the marketing analytics industry."
- [UNIFY 2019 in pictures (sneak peek)](/index.htm't take our word for it: chec
- [Singular CEO Gadi Eliashiv on chief growth officers and the rise of marketing intelligence [video]](/index.htm
- [Singular adds former Gartner, Adobe, IBM, Kenshoo exec Vince Cortese as new Chief Revenue Officer](/index.htm
- [Why the most talented people in the world choose to work at Singular: Enterprise account exec Channing Berry](/index.htm
- [Why the most talented people in the world choose to work at Singular: Singular VP of People Viviana Notcovich](/index.htm
- [We asked 1500 marketers how they choose ad networks, and the answer was 'all of the above'](/index.htm
- [Singular Korea launches with new office and business unit, leading expansion in Asia](/index.htm
- [200 CMOs on marketing data: ‘Actionable insights’ are top priority for 2019, followed by consumer privacy](/index.htm
- [Market share and the exciting future of Singular](/index.htm
- [Singular closes $30M funding to accelerate innovation for growth marketers](/index.htm
- [How LinkedIn, Lyft, Poshmark, and Calm align teams for maximum ROI](/index.htm
- [Data explosion: The ugly truth facing modern marketing technology stacks](/index.htm
- [Unify: Bringing the Marketing World Together](/index.htm
- [MAU Game Plan: How marketers can make the most of Grow.co Mobile Apps Unlocked 2018](/index.htm
- [Singular’s ROI Index Ranks the Top Mobile Media Sources](/index.htm
- [Top Takeaways From Singular’s ‘Spot the Fraud’ Event](/index.htm's “Spot the Fraud” event marketing leaders from Airbnb, Instacart, Postmates & N3TWORK discussed the future of mobile ad fraud prevention.
- [How Singular Delivers Blazingly Fast App ROI Analytics](/index.htm
- [LoseIt Taps Singular’s Unified Product To Expose A Complete View of Users - From Acquisition Through Engagement](/index.htm
- [It’s Official — Apsalar Joins Singular!](/index.htm
- [Top Takeaways From AppBoy’s LTR Summit](/index.htm"buy versus build", data unification, and downstream event measurement.
- [San Francisco Business Times Chooses Singular as a Best Place to Work in 2017!](/index.htm
- [Singular Raised $15 Million – Here’s What it Means](/index.htm


## Case Study

- [How East Side Games streamlined UA‑creative collaboration with Creative IQ](/index.htm
- [How Gameloft made its PC and console ad spend measurable with Singular](/index.htm
- [How Eightpoint significantly improved attribution accuracy for 30+ apps by migrating to Singular](/index.htm
- [Gamelight migrated to Singular, connected 65 ad networks, and cut 6 hours of weekly reporting, without losing a single data point.](/index.htm
- [Instabridge unlocks viral creative performance with Singular’s Creative IQ](/index.htm
- [Rentcars scales app growth and diversifies media mix with Singular](/index.htm's advanced audience segmentation
- [Posthaus boosts performance and ROI with Singular's Audiences](/index.htm's advanced audience segmentation
- [Scrambly scales ad spend 5× with Singular](/index.htm
- [Singular Support Actionfit to Achieve 150% YoY Growth](/index.htm
- [ConfirmTkt drives growth across 6+ marketing channels](/index.htm
- [Rec Room doubles install rates through cross-platform innovation](/index.htm
- [Kakao Games effectively tracks Cross-Platform performance with Singular](/index.htm
- [Innplay increases spend by 200x since their migration](/index.htm's solutions
- [REPLUG + Singular = Success for Bohemian Research](/index.htm
- [NG.CASH increases downloads by 177% since migrating MMPs](/index.htm
- [Wildlife increases deterministically attributed installs by 20%](/index.htm
- [Whalo increases spend 3-4x since migrating to Singular](/index.htm
- [Cashify saves 30-40% on user acquisition costs](/index.htm
- [Tenpo reaches 60% ROI in operational costs in less than a year](/index.htm
- [DraftKings generates 100 links per minute with a 99% reduction in creation time](/index.htm
- [Playsome meets KPI goals and nets impressive growth with minimal resources](/index.htm's marketing analytics tools. Read the case study!
- [Ciao Games-MAF transitions & manages 30+ apps seamlessly](/index.htm's platform & support boosted their efficiency & growt
- [Offerwise raises attribution standards across mobile and web](/index.htm
- [AstroPay migrates MMPs for full cross-platform attribution with zero data loss](/index.htm
- [Star Stable takes on iOS and Android with compliant performance measurement](/index.htm's #1 horse game, leveraged Singular's privacy-compliant mobile measurement solution to achieve an 800% ROI increase
- [Domino’s scales spend 2-3x since moving to Singular](/index.htm's India used Singular to solve its fraud problems, improve attribution reporting, and scale its spend 2-3x
- [Carry1st leads the way with SKAN 4 adoption](/index.htm's leading publisher of games and digital content, partnered with Singular to successfully adopt SKAN 4 and achieve impressive results
- [Mad Brain Games improves efficiency & scales their growth](/index.htm's mobile attribution solution. Click here to learn how!
- [Rovio’s Angry Birds exceeds ROAS targets by 10%](/index.htm
- [Wise celebrates seamless MMP migration](/index.htm
- [Gameloft unites creative and UA teams with one single source of creative performance truth](/index.htm
- [Drops sees 40x non-organic ​​UA in the first quarter with Applica and Singular](/index.htm
- [Pipa Studios increases # of new payers by 2x per day](/index.htm's MMP solution
- [PRIVO Approved: Compliant Attribution for Kids Apps](/index.htm's apps that ensures data protection and adherence to regulations.
- [Luno saves hours in manual work and aligns all teams with 1 source of truth](/index.htm
- [Hothead Games measures against industry benchmarks to power a winning growth strategy](/index.htm
- [A Thinking Ape lowers SKAN eCPIs after migrating to Singular](/index.htm
- [Appvertiser + Singular: Improving ad performance through creative optimization](/index.htm's creative analytics and optimization
- [Lessmore hits top gaming ranks with trusted campaign performance views](/index.htm's MMP solution
- [Lessmore exceeds ROAS goal by 80% with dual ROAS model by Moloco powered by Singular](/index.htm
- [WorkIndia drives 400,000+ install growth in 4 months](/index.htm
- [Home & Shopping increases ROI by 73% with Singular](/index.htm
- [Oyo scales growth with 1 single source of truth](/index.htm
- [TutoTOONS increases spend by 900% in the first 8 months](/index.htm
- [Beat drives down ad fraud with Singular’s extensive protection](/index.htm
- [Optimizing creatives for faster growth: Neon Play tells all](/index.htm's Creative manager and Singular's creative reporting capabilities, Neon Play was able to reduce & stabilize CPIs, and revive ongoing campaigns
- [Khatabook gains 10M users in first year of launch with smart strategies and tech](/index.htm
- [Rovio futureproofs their growth with world-class talent and Singular’s SKAdNetwork solution](/index.htm
- [Beat activates thumb-stopping ads at scale with advanced creative analytics](/index.htm
- [CrazyLabs unlocks efficient growth and automates their marketing analytics](/index.htm
- [1mg increases userbase while reducing acquisition costs with Marketing Intelligence](/index.htm
- [3Q Digital powers faster, smarter growth for clients](/index.htm's Director of Mobile Strategy discusses how they drive growth for their clients with accurate, granular and timely performance insights.
- [DraftKings unifies siloed marketing data to uncover deep insights for growth](/index.htm
- [Personal Capital tackles cross-platform measurement](/index.htm're connecting their users' journeys with cross-platform measurement.
- [LinkedIn establishes a single source of truth for marketing performance](/index.htm
- [Ilyon takes their growth game to the next level with 98% increase in installs](/index.htm
- ['The hype is real:' Lyft Head of Marketing Science Alok Gupta on marketing measurement](/index.htm's all about finding ways to unlock efficiency with reliable practices.
- [Mobile user acquisition in India: How the most efficient advertisers grow faster](/index.htm
- [Jam City optimizes campaign performance and creative strategy with Singular](/index.htm's VP of UA Marketing, Brian Sapp, to discuss how his team is using Singular to optimize campaign and creative performance.
- [DGN Games hits the jackpot with 85% growth YoY](/index.htm
- [Yelp Partners With Singular Analytics Platform to Advance Its Next-Generation Marketing](/index.htm
- [Singular’s Granular Reporting Gives Match Group a Competitive Edge to Target More Accurately](/index.htm's rich and granular reporting capabilities are helping Match market its apps for effectively to single consumers.
- [Postmates Partners with Singular to Scale its Growth Marketing with Deeper Insights](/index.htm's unified analytics platform to scale its growth marketing efforts using deeper insights.


## Guides

- [Winning with Creative: What the Experts Say](/index.htm
- [Q1 2024 Quarterly Trends Report](/index.htm
- [Essential Guide to All Things SKAN](/index.htm
- [Q4 2023 Quarterly Trends Report](/index.htm
- [ROI Index 2023 Portuguese](/index.htm
- [ROI Index 2023 Spanish](/index.htm
- [ROI Index 2023 Korean](/index.htm
- [ROI Index 2023](/index.htm
- [21 Genius Ways to Defeat the Recession](/index.htm
- [Singular ROI Index 2022](/index.htm
- [Deep Linking 101 - The Complete Guide](/index.htm
- [The Complete Guide to SKAdNetwork Success](/index.htm
- [Singular Product Overview](/index.htm


## Podcast

- [CTV vs mobile: where connected TV advertising wins](/index.htm
- [Beyond the MMP: Growing even faster with more data and richer context](/index.htm
- [LTV > CPI = success: here’s how you do that consistently](/index.htm
- [Retargeting strategy that works: talking to Self’s Paul Kovalski](/index.htm
- [Inside SciPlay’s ELT strategy: more, more, and more data](/index.htm
- [What 2,000 apps reveal about media mix, ROAS, and app growth](/index.htm
- [12 tips on scaling ad spend from a $100 million marketer](/index.htm
- [6 UA lessons from the experts at Tilting Point (oh, and a $150M user acquisition fund)](/index.htm
- [Just use 1 ad network? 15 reasons why you still need an MMP](/index.htm
- [10 top tips for building web funnels, plus 1 tactic to boost revenue 20%](/index.htm
- [RIP waterfalls: 3 levers to boost ad mediation revenue when MAX kills the waterfall](/index.htm
- [Post-truth ad measurement with Hannah Parvaz, Sara el Bachri, David Vargas, Eran Friedman](/index.htm
- [AI is eating marketing. Here’s how marketers can stay relevant](/index.htm
- [CTV targeting gets 2-5X better with video-level targeting](/index.htm
- [The state of mobile measurement in 2025: an emerging golden age?](/index.htm
- [Reddit, Moloco join Google, Meta, TikTok, Apple in mobile advertising leadership; X is the platform of vice ads](/index.htm
- [AI-generated UGC is 60-70% awesome, 30-40% meh](/index.htm
- [Mobile game ad creative that crushes: the 2-second rule, 5% insanity, and more](/index.htm
- [Why France fined Apple $162M over ATT ... and how app tracking transparency might change globally](/index.htm
- [10 critical mobile app retargeting insights from an app with 100M monthly average users](/index.htm
- [Mobile game monetization: separating winners & losers](/index.htm
- [iOS mobile measurement 2025: the tools that still work](/index.htm
- [Free tools for ‘stupid simple’ game analytics: retention, LTV, DAU, ARPDAU](/index.htm
- [Incrementality testing insights from 750 million app installs](/index.htm
- [20 reasons why American app publishers need to worry about data privacy laws (plus … how to make privacy sexy)](/index.htm
- [Scale ad spend to $10K/week profitably: 5 tips](/index.htm
- [Women gamers: 9 things game publishers and marketers need to know](/index.htm
- [60% lower cost per trial via web2app?](/index.htm
- [How games are boosting revenue 30% using off-platform mobile payments](/index.htm
- [Scaling games beyond 1 million players: 6 challenges](/index.htm
- [The rewarded ad space is exploding and it’s all AppLovin’s fault](/index.htm
- [Overlooked niches when growing games globally](/index.htm
- [How to scale influencer marketing: 10 key tips](/index.htm
- [How LTV forecasting can help you scale your mobile game 10X faster](/index.htm
- [Retail subscriptions & going viral on Tiktok Shop with GNC VP Vivian Chang](/index.htm
- [Why the Roku remote is boosting CTV ad conversion rates 5X over QR codes](/index.htm
- [User acquisition diversification: DOOH, CTV, podcasts, radio](/index.htm
- [Programmatic mobile advertising: USA vs UK, Germany, India, Brazil, Japan, and more](/index.htm
- [Marcus Burke on web2app, Meta, SKAN, and why free trials suck so freakishly hard](/index.htm
- [End cards: why you might be throwing away 30% extra conversions by not optimizing your end cards](/index.htm
- [New Unity CEO Matt Bromberg on games, ads, AI](/index.htm
- [CAPIs, CAPIs, CAPIs: everything you need to know about conversion APIs](/index.htm
- [Top 8 mistakes in paid user acquisition, with Replug's Lorenzo Rossi](/index.htm
- [UA via OEM: Android device manufacturers have some new tricks up their sleeves](/index.htm
- [AI and mobile games: Roblox chief scientist Morgan McGuire](/index.htm
- [Player motivation: are we forgetting the most important topic in game marketing?](/index.htm
- [Does your north star metric suck? And do you really need a growth team?](/index.htm
- [Growing fintech apps in 2024: 5 things I learned in a chat with Self Financial’s Paul Kovalski](/index.htm
- [How to sell your app: insights from an expert](/index.htm
- [The secret weapon behind Idle Tycoon's massive mobile success](/index.htm
- [Why you need creative for Google: a Google-specific creative strategy](/index.htm
- [4 frameworks for killer mobile app retention](/index.htm
- [What’s winning in mobile games in 2024?](/index.htm
- [Apple’s new AAK: AdAttributionKit and creative with Dataseat’s David Philippson](/index.htm
- [Why removing items from a wishlist is a strong buying signal: AI agents and app retention](/index.htm
- [Stop A/B testing creative now? AI is killing traditional testing …](/index.htm
- [Protected Audiences API in Privacy Sandbox: a better Topics API?](/index.htm
- [5 Jedi mind tricks for insane app retention rates](/index.htm
- [Unified measurement for iOS mobile attribution is better than friendly fairies](/index.htm
- [14 reasons your game isn’t growing, straight from the gunslinger of game growth](/index.htm
- [How to drive organic social downloads even if you’re a total noob](/index.htm
- [Women in growth: celebrating 5 inspiring leaders](/index.htm
- [Multiple breakdowns: how to get more data from your ad networks than they offer (sort of)](/index.htm
- [AI for UA: chatting with AppSamurai’s Faheem Saiyad](/index.htm
- [Organic + viral: how a budding super app is growing in India](/index.htm
- [Planting trees versus picking fruit: CTV and user acquisition](/index.htm
- [Product marketing vs user acquisition: Rovio VP on the difference, and why it matters](/index.htm
- [Pepsi, mobile, and generative AI: engaging with billions of customers one on one](/index.htm
- [Make SKAN work in the real world: 15 tips for specific verticals and monetization models](/index.htm
- [App monetization insights: What can we learn from 24 trillion in-app ad bid requests?](/index.htm
- [Free admon: Ad monetization insights now available in Singular’s free tier](/index.htm
- [The 15 worst user acquisition mistakes you can make](/index.htm
- [Privacy Sandbox on Android, part 2: noise, audiences, data, and metrics](/index.htm
- [Generative AI for marketing: 10 things digital marketers are doing with generative AI right now](/index.htm
- [7 Apple Search Ads hacks & tips you should try](/index.htm
- [Ad monetization hacks, unwritten laws, & keys to success  with Felix Braberg: we chat Google, Amazon, Moloco, and more](/index.htm
- [Successful kids apps: 10 things a billion app installs can teach us](/index.htm
- [SKAdNetwork updates: instant model migration, SKAN 3 compatibility mode, more granular revenue reporting, Google conversion API](/index.htm
- [9 things I learned about growing games from Brain Games VP Itay Milstein](/index.htm
- [Your first million users: how to rock the cold start, with Hannah Parvaz](/index.htm
- [MMM easy button: how to hit the easy button for media mix modeling](/index.htm
- [Making mobile games go BOOM in 2023: balancing pleasure, pain, and generative AI](/index.htm
- [Generative AI in gaming will double or triple the size of the industry: chatting with Unity CEO John Riccitiello](/index.htm
- [Alt-UA: 4 new mobile user acquisition sources beyond ye olde in-app ads](/index.htm
- [iOS ad efficiency dropped up to 75% post-ATT: How DSPs use AI to target and optimize ads in the age of privacy](/index.htm
- [Singular CEO Gadi Eliashiv and CTO Eran Friedman on WWDC 2023 and iOS 17 privacy updates (and yes, we’re all buying Apple Vision Pro)](/index.htm
- [Privacy Sandbox on Android and Singular: how it will all work (part 1)](/index.htm
- [Be ready for identifier-free mobile advertising this year: InMobi’s Sara Camden](/index.htm
- [Making mobile ads suck less (and playing soccer) with Moloco VP Francesco Renzo](/index.htm
- [How mobile ads can kill your app monetization (and why they need to be part of your product experience)](/index.htm
- [Singular launches SKAN 4 conversion models (but don’t panic!)](/index.htm
- [User acquisition cost benchmarks: secrets hiding in plain sight](/index.htm
- [User acquisition for mobile games is a drug we’re all hooked on: Mistplay CGO Jason Heller on a different way to grow in 2023](/index.htm
- [Apple Search Ads drives organic App Store optimization: Splitmetrics CMO Olga Noha on Growth Masterminds](/index.htm


## FAQs

- [Do you really cover all of my marketing data?](/index.htm
- [How do I cancel my plan?](/index.htm
- [How do I switch to a different plan?](/index.htm
- [What payment methods do you offer?](/index.htm
- [Can I try any plan for free?](/index.htm
- [Are you GDPR, CCPA and ePrivacy compliant?](/index.htm


## Glossary Terms

- [Conversions API (CAPI)](/index.htm
- [Monthly active users (MAU)](/index.htm
- [Deep linking](/index.htm
- [Return on ad spend (ROAS)](/index.htm
- [Click-through attribution](/index.htm's not all there is ...
- [App Set ID](/index.htm
- [Data aggregation](/index.htm
- [Universal links](/index.htm
- [Lookalike audiences](/index.htm
- [Web-to-app attribution](/index.htm
- [Creative optimization](/index.htm
- [ELT](/index.htm
- [Metagaming](/index.htm
- [ETL pipeline](/index.htm
- [Meta Install Referrer Decryption Key](/index.htm
- [Payment apps](/index.htm
- [Fintech](/index.htm
- [User Acquisition](/index.htm
- [Ad spend](/index.htm
- [Header bidding](/index.htm
- [Ad Network](/index.htm
- [Marketing mix modeling (MMM)](/index.htm
- [App Tracking Transparency (ATT)](/index.htm
- [Pay-Per-Click (PPC) in mobile marketing](/index.htm
- [Supply Side Platform (SSP)](/index.htm
- [Mobile Measurement Partner (MMP)](/index.htm
- [AdAttributionKit](/index.htm
- [Cost per acquisition (CPA)](/index.htm
- [Ad blocking](/index.htm
- [Data governance](/index.htm
- [ARPDAU](/index.htm
- [Multi-channel attribution](/index.htm
- [Dynamic creative optimization (DCO)](/index.htm
- [iOS app privacy report](/index.htm
- [Gametech](/index.htm
- [ETL](/index.htm
- [A/B testing](/index.htm
- [Targeting](/index.htm
- [Web3 ads](/index.htm
- [Deterministic attribution](/index.htm
- [Rich media ads](/index.htm
- [Topics API](/index.htm
- [Mobile app attribution](/index.htm
- [Subscription revenue model](/index.htm
- [Conversion model](/index.htm
- [Ad creative](/index.htm
- [iOS 16](/index.htm
- [Hierarchical conversion values](/index.htm
- [Mobile banner ads](/index.htm
- [Fine conversion value (SKAN 4)](/index.htm
- [Privacy thresholds](/index.htm
- [Coarse Conversion Value](/index.htm
- [Walled garden](/index.htm
- [Data warehouse](/index.htm
- [User generated content (UGC)](/index.htm
- [Source identifier](/index.htm
- [Crowd anonymity](/index.htm
- [Streaming Advertising](/index.htm
- [Mobile Geofencing](/index.htm
- [Connected TV advertising](/index.htm
- [Dynamic product ads](/index.htm
- [Return on investment (ROI)](/index.htm
- [Daily active users (DAUs)](/index.htm
- [Conversion rate](/index.htm's everything you need to know about it!
- [Private Relay](/index.htm's Safari browser that helps to protect user privacy. Click here to learn all about it!
- [Apple Search Ads](/index.htm
- [Marketing intelligence](/index.htm
- [Retargeting](/index.htm
- [UTM](/index.htm
- [Impressions](/index.htm's everything you need to know about it!
- [Device ID](/index.htm
- [Mobile marketing](/index.htm
- [Web3 marketing](/index.htm
- [Retention](/index.htm's everything you need to know about it!
- [Re-engagement](/index.htm
- [Postback](/index.htm
- [Publisher](/index.htm
- [Contextual targeting](/index.htm
- [Marketing analytics](/index.htm
- [Customer acquisition cost (CAC)](/index.htm
- [Push notifications](/index.htm
- [In-app purchases](/index.htm
- [Fractional attribution](/index.htm
- [Real-time bidding](/index.htm
- [Attribution window](/index.htm
- [Cross platform tracking](/index.htm
- [In-app events](/index.htm
- [Deferred deep linking](/index.htm
- [App session](/index.htm
- [Mobile app engagement](/index.htm
- [Churn Rate](/index.htm
- [Application](/index.htm
- [Cohort analysis](/index.htm
- [Contextual deep linking](/index.htm
- [Programmatic advertising](/index.htm
- [Automated App Ads](/index.htm
- [Rewarded video ads](/index.htm
- [Creative analytics](/index.htm
- [Conversion tracking](/index.htm
- [Lookback window](/index.htm're willing to look for conversion from marketing.
- [Install referrer](/index.htm
- [Install hijacking](/index.htm's install.
- [Server-to-Server (S2S)](/index.htm
- [OTT marketing](/index.htm
- [Private Cloud](/index.htm
- [Data Clean Room](/index.htm
- [eCPI](/index.htm
- [Privacy Sandbox on Android](/index.htm
- [Reattribution](/index.htm's analytics and attribution platform
- [SDK Spoofing](/index.htm't happen, and how SIngular's fraud protection methods can help.
- [App Clips](/index.htm
- [Self attributing network](/index.htm
- [Click through rate (CTR)](/index.htm
- [Last Touch Attribution](/index.htm
- [Demand Side Platform (DSP)](/index.htm's role is in the mobile ecosystem, and where Singular fits in to help you navigate it all
- [Fake App Installs](/index.htm
- [Instant Apps](/index.htm
- [Click Spamming](/index.htm
- [Playable Ads](/index.htm
- [Ad Mediation](/index.htm
- [Click Validation](/index.htm's fraud prevention techniques, including click validation, can help ensure your ad spend isn't wasted!
- [eCPM](/index.htm
- [Multi-Touch Attribution](/index.htm
- [Ad Stacking](/index.htm
- [Incrementality](/index.htm
- [Mobile Ad Revenue](/index.htm
- [First Party Data](/index.htm
- [Average Revenue Per Paying User (ARPPU)](/index.htm
- [Biased Attribution](/index.htm
- [Click Fraud](/index.htm
- [Last click attribution](/index.htm
- [Ad Fraud](/index.htm
- [Lifetime Value (LTV)](/index.htm
- [SDK](/index.htm
- [Organic Installs](/index.htm
- [Native Ads](/index.htm
- [Key Performance Indicator (KPI)](/index.htm
- [Probabilistic attribution](/index.htm
- [Emulated devices](/index.htm
- [View-through attribution](/index.htm
- [Web attribution](/index.htm
- [Average Revenue Per User (ARPU)](/index.htm
- [Attribution Models](/index.htm
- [App analytics](/index.htm
- [App Store Optimization](/index.htm
- [Android App Links](/index.htm
- [Active user](/index.htm
- [SKAN](/index.htm
- [IDFA](/index.htm
- [Cross device attribution](/index.htm
- [Limit Ad Tracking](/index.htm
- [Cost aggregation](/index.htm
- [Marketing data collection](/index.htm
- [Ad monetization](/index.htm

#
# Detailed Content


## Pages








































































## Posts














Learn how creative optimization is becoming creative intelligence in 2026, and how leading teams scale performance with AI and experimentation.



Singular now sends assist and single-attributed signals in partner postbacks, mapping to Exclusive Reach and Assist Power metrics from the ROI Index 2026.


For the first time, the Singular ROI Index 2026 introduces multi-touch attribution (MTA) leaderboards alongside traditional last-touch rankings, revealing a structural gap in how marketers measure performance. Based on trillions of impressions and billions of installs, the data shows that last-touch attribution consistently undervalues channels that drive discovery and influence earlier in the user journey.


For the first time, the Singular ROI Index 2026 introduces multi-touch attribution (MTA) leaderboards alongside traditional last-touch rankings, revealing a structural gap in how marketers measure performance. Based on trillions of impressions and billions of installs, the data shows that last-touch attribution consistently undervalues channels that drive discovery and influence earlier in the user journey.


Singular surfaces combined creative data for TikTok's new Upgraded Smart+ campaign format, solving the fragmentation problem that makes it difficult to compare performance across TikTok's three automation types.




The top mobile games of 2026 by downloads, revenue and DAU. Sensor Tower data on Block Blast, Last War, Honor of Kings and what it means for UA teams


Singular surfaces combined creative data for TikTok's new Upgraded Smart+ campaign format, solving the fragmentation problem that makes it difficult to compare performance across TikTok's three automation types.






A large-scale multi-touch attribution analysis shows how MTA uncovers incremental reach, assists, and up to 50% higher ROAS compared to last-touch attribution







Introducing Singular AI, the next generation of AI marketing intelligence. Turn your data into decisions with unified analytics, automation, and insight.


















You can't win in the hyper-competitive mobile market without good mobile app retargeting. Get this guide now to up your game ...






































































































































































































































































































































































































































































## Case Study






Posthaus achieves 7% cost reduction and revenue growth using Singular's advanced audience segmentation


Posthaus achieves 7% cost reduction and revenue growth using Singular's advanced audience segmentation


Scrambly scales ad spend 5× with Singular


Singular Support Actionfit to Achieve 150% YoY Growth

































## Guides



Guide your 2024 user acquisition with CPI rates, top ad networks, share of spend, web versus in-app ads, ATT opt-in rates, paid versus organic, and hundreds of regional stats.









## Podcast

































































































## FAQs









## Glossary Terms


> This LLMS.txt file is designed to help large language models discover and index Singular’s content structure and service offering. For API documentation, product details, or to start a free trial, visit \/index.html.