Digital Turbine and Singular provide a seamless integrated solution for mobile marketers to measure, optimize, and scale campaigns across Digital Turbine’s ecosystem.
Through direct integration, Singular automatically attributes user acquisitions, re-engagements, and in-app events generated via Digital Turbine’s on-device media (carrier/OEM pre-installs, wizard recommendations) and in-app ad inventory. Marketers can easily ingest campaign cost data into Singular to accurately track ROAS, aggregate campaign spend, and analyze granular ROI. Post-install event postbacks sent from Singular back to Digital Turbine further optimize ad targeting and campaign performance in real time.